<\/strong>Pruksa Achieves Sales of 6,940 <\/span><\/strong>Million Baht, Growing <\/span><\/strong>14% <\/span><\/strong>

Aiming to Capture Global Trends, Creating Homes for Today and Tomorrow <\/span><\/strong>

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-May 17, 2021- Pruksa announced its first quarter results for 2021, achieving sales of 6,940 million baht, with revenue of 6,888 million baht and a net profit of 606 million baht. The company is studying trends and aligning with global movements, focusing on creating housing that meets the needs of Thai people today and in the future. They are collaborating with Vimut Hospital to develop a livable community that promotes health and well-being for residents and those surrounding Pruksa projects.

Mr. Piya Prayong, CEO of <\/strong>Pruksa<\/a><\/strong> Real Estate Public Company Limited, announced the company's performance for Q1/2021, stating, "The company achieved sales of 6,940 million baht, a 14% increase compared to the same period last year, with revenue of 6,888 million baht, exceeding the target by 7%, and a net profit of 606 million baht. The sales breakdown includes 51% from townhouses, 29% from single-detached houses, and 20% from condominiums. In Q1, five projects were launched with a total value of 1,915 million baht, consisting of four townhouse projects and one single-detached house project. The company plans to launch 29 new projects this year, with a total value of 26,630 million baht."

With a new business model focusing on developing projects that resonate with target segments, the newly launched projects have received a positive response. For example, the new projects launched at the end of Q1 include Pruksa Home Ladkrabang-Chalongkrung and The Plant City Don Mueang-Phaholyothin, which achieved sales rates of 83% and 93% respectively by the end of April. Additionally, ongoing pricing strategies and promotions have resulted in a 41% reduction in inventory compared to the same period last year, leaving a total value of 11,731 million baht. The recent promotional campaign, "Pruksa Value, Closing Every Deal," which started at the beginning of April, has accelerated sales and transfers for ready-to-move-in homes, generating sales of 1,058 units worth 2,155 million baht in about a month.

"Regarding operational plans for the remainder of the year, <\/span>Pruksa<\/span><\/a> is studying global trends that are constantly changing and accelerating faster than ever. As a leader in the Thai real estate business, we leverage our expertise in residential development to prepare consumers for future changes. We focus on three key global trends that impact people's lives today and in the future: (1) Health and Wellness Redefined, where we will integrate health care expertise from Vimut Hospital to comprehensively care for Pruksa residents' health; (2) Lifestyle Disruption, such as the increasing trend of working from home, the importance of utilizing home space, and the integration of technology related to data connectivity or the Internet of Things (IoT) into daily life; and (3) Environmental Sustainability, as Pruksa believes that having a home is a lifelong investment, not just for living today but also for planning for tomorrow. This is the direction of the brand's evolving business strategy under the concept of Pruksa Caring for Life, "Tomorrow. Reimagined," which is a commitment that Pruksa will continue to innovate and develop products and services to meet the needs of customers today and in the future.

Dr. Kritthawit Lert-Uthakool, CEO of Vimut Hospital Holding Company Limited, stated, "Vimut Hospital has been operational since May 1, under the concept of 'A New Level of Care with Attention,' with a team of specialized doctors. The hospital has seen a large number of clients, including doctors receiving COVID-19 vaccinations. Vimut Hospital is also open for the general public to register for COVID-19 vaccinations. Additionally, there are plans to attract Pruksa residents to use the hospital's services more, offering special privileges for residents of Pruksa projects, such as discounts on medication and room charges, discounts on flu vaccines, online medical consultations (Telemedicine), and emergency ambulance services within a specified distance at no charge. Furthermore, the hospital has launched a health check-up package at a special price of only 999 baht for the general public, offering various tests with the option to choose packages that suit individual needs. Pruksa customers wishing to avail of these benefits and those interested in health check-up packages can find more information and register at www.vimut.com or call 02-079-0000.

Vimut Hospital has a long-term plan to create an ecosystem or a community health society for Thai people, enabling those in the vicinity of the hospital and nearby Pruksa projects to access health centers, such as clinics, physical therapy centers, elderly care centers, and home health care services more easily. This aims to create and elevate livable communities that prioritize health, fully addressing the lifestyle needs of customers, with Vimut Hospital serving as the center for high-level care and health centers distributed throughout communities for easier access to services close to home."